Could this be the end of ticket stubs as collectors know and love them?
In the last decade technology has brought ephemera fans amazing new printing abilities, resulting in some great tickets.
But at the same time, that technology is threatening the hobby in the form of electronic seating.
There are a few entrants in the market, so far, but Cleveland-based Veritix seems to be leading the charge.
Veritix markets Flash Seats, providing its electronic ticketing service to venues and professional sports teams around the U.S.
The program allows ticket holders to obtain seats in a new way. They arrive at the venue, swipe their credit card or driver’s license and a printer then generates a receipt, or “Seat Locator.”
So, there is the de facto stub. Veritix’ Flash Seats CEO Sam Gerace said “We understand commemoration is a part of the fan experience.” To that end, Gerace said most if not all of Veritix’ clients’ seat locators are glossy, four-color, and the size of a business card ” that fans like. ”
The convenience lies in the ability to instantly transfer ownership of the seats to whomever you wish — even while standing outside the venue at game time — by a variety of online methods.
Gerace says “It’s not just about convenience, it’s about piece of mind and authenticity. Counterfeit paper tickets are a bigger problem than you might think. Every act in the Top 200 has counterfeit tickets to combat.” Even the secondary market gets assurances. Since buyers register tickets online, they can instantly move the tickets by e-mail to another buyer at an agreed price.
Flash Seats’ roster of clients includes four teams from the NBA and one from the NHL.
Houston Rockets Account Executive Cara Tamburello says her clients can select how they receive their ducats — 75% choose old school tickets and 25% choose Flash Seats.
“It’s the system of the future” said Tamburello.
Another Flash Seats customer, the NBA’s Cavaliers, have seen use increase from 14% in their first year to over 65% this season. (Veritix’ majority shareholder — Dan Gilbert — also owns the Cavs.)