E-Waste and the Importance of Electronics Recycling

E-Waste and the Importance of Electronics Recycling
With new cheap devices, society has reaped tremendous benefits. This explosive growth in the electronics industry, however, has led to a rapidly escalating issue of end-of-life (EOL) electronics or e-waste.
In landfills or primitive recycling operations, toxic materials can be released from old electronic devices into the environment.

E-waste is growing, and with that surge comes the need for effective electronics recycling programs. According to a January 2019 report from the World Economic Forum, E-waste is now the fastest-growing waste stream in the world, with an estimated waste stream of 48.5 million tonnes in 2018.

People still seek information on TV recycling, computer recycling, and other programs that will help them responsibly get rid of unwanted equipment ​while minimizing any risk of data or identity theft.

The safe recycling of electronics is receiving increased attention from policymakers, industry, and consumers alike. This trend is good news because many consumers are still not sure how to safely dispose of old computers, smartphones or other electronic devices. According to one report, nearly 75 percent of old electronics continues to be stored in households because of the unavailability of convenient recycling options.

This article looks at some of the basic questions, such as defining e-waste, exploring why it is important, how consumers can recycle, state legislation, and the issue of the international shipment of hazardous e-waste.

What Is E-Waste
These EOL electronic devices, also known as e-waste and e-scrap, includes such items as dated computer equipment, stereos, televisions, and mobile phones. Such things can often be refurbished or recycled, yet a significant amount still finds its way to the landfill. Soberingly, only 20% of global e-waste is formally recycled the remaining 80% often incinerated or dumped in landfills. “Many thousands of tonnes also find their way around the world to be pulled apart by hand or burned by the world’s poorest workers,” the World Economic Forum notes. “This crude form of urban mining has consequences for people’s wellbeing and creates untold pollution.” In the U.S., the recycling rate is closer to 25%, with much of the e-waste being shipped offshore.

Why Is Electronics Recycling Important?
Rich Source of Raw Materials Internationally, only 10-15 percent of the gold in e-waste is successfully recovered while the rest is lost. Ironically, electronic waste contains deposits of precious metal estimated to be between 40 and 50 times richer than ores mined from the earth, according to the United Nations.
Solid Waste Management Because the explosion of growth in the electronics industry, combined with short product life cycle has led to a rapid escalation in the generation of solid waste.
Toxic Materials Because old electronic devices contain toxic substances such as lead, mercury, cadmium and chromium, proper processing is essential to ensure that these materials are not released into the environment. They may also contain other heavy metals and potentially toxic chemical flame retardants.
International Movement of Hazardous Waste The uncontrolled movement of e-waste to countries where cheap labor and primitive approaches to recycling have resulted in health risks to residents exposed to the release of toxins continues to an issue of concern.
How Can Consumers Recycle Their Old Electronics Devices?
Consumers have access to recycling opportunities, depending on where they live. Thinking regarding the electronics recycling hierarchy, the best choice is to donate computer equipment that can be refurbished or reused as is, provided that personal information is scrubbed from devices. Other recycling opportunities include authorized electronics recycler locations, electronics recycling events, or retailer take back programs such as those offered by Staples, Office Depot or BestBuy. Additionally, other programs are available to help consumers with the recycling of cell phones and batteries, such as through Call2Recycle.

Are You Allowed to Throw E-Waste in the Trash?
Whether or not you are allowed to throw EOL electronic devices into the trash, may depend on equipment and location. Refer to specific state legislation, but please recycle. Note that some communities or cities will have policies that ban e-waste even if there is no such ban at the state level. Be sure to enlist the use of recyclers who are certified through either of the voluntary certification programs that have been established to ensure responsible recycling, including R2/RIOS and e-stewards.

E-Waste Recycling Legislation
In the United States, 26 states have mandated electronics recycling. Almost all of these policies require manufacturer responsibility to fund the recycling effort. California, by contrast, utilizes an advanced recycling fee (ARF) paid by consumers to support the recycling of old televisions, computer monitors, and DVD players. There is no federal law on electronics recycling.


Why Customers Love the Brands That Live Their Values

Why Customers Love the Brands That Live Their Values
Long ago, when times were simpler and customers less sophisticated, businesses could sell their products by advertising their products.

Then, as commerce became globalised and the market became more crowded, it was no longer enough to advertise their products; they had to sell a lifestyle. Nowadays, it’s not only the lifestyle that consumers buy into – it’s a whole mindset. The new generation of consumers wants to know what a brand’s values are.

On social media, there is no escape from brands shouting about their stance on the latest social issue. There’s Dove promoting body positivity, and Nike placing the NFL legend Colin Kaepernick, who took the knee before a game as a protest over police brutality, at the front of its campaign. There’s McDonald’s and its rainbow fries container during Gay Pride week, Procter & Gamble’s #WeSeeEqual anti-gender -stereotyping campaign. The list goes on.

The socially conscious generation
The reason that brands are desperate to show where they stand is that they have no choice. They know that consumers today simply won’t buy from a brand that doesn’t reflect their values.

According to a 2018 report by Edelman, two-thirds of consumers expect brands to make clear their values and their position on important social issues. It also found that half of the people surveyed would either choose, avoid or switch to brands based on their stance on social issues. And 65% of respondents said they wouldn’t buy from companies that have remained quiet on issues when they believe they should have spoken up.

Another 2018 survey by DoSomething found that 67% of respondents would stop purchasing if a brand stood for something that didn’t align with their values. And if you do align with their values, you’re onto a winner. The controversial Nike ad featuring Colin Kaepernick attracted record brand engagement, and $6bn was added to the company’s value in the period after it aired. Nike took a risk, and it paid off.

Avoiding the backlash of market
So the benefits of “purpose marketing” are indisputable. If you want to build loyalty with consumers – of the Millenial and Gen Z age-group in particular – then you need to be on the same page when it comes to social values. However, when brands try to appear ‘woke’, then it’s all too easy to appear inauthentic, hypocritical, or just try-too-hard. And if you don’t get it quite right, the price can be painfully high.

Peloton is one brand that discovered just how high this price can be. Having emblazoned its support for Black Lives Matter across social media, it later had to apologize for the lack of diversity among its own senior staff. And the tone-deaf ad in which Kendal Jenner (who’s definitely white) hands out cans of Pepsi to police to bring peace to a Black Lives Matter protest, drew a backlash that will linger longer in the memory.

The young generation of social-media-savvy consumers is willing and extremely able, to call out and ridicule a brand they consider to be piggy-backing on social issues, culturally ignorant or just plain hypocritical.

The key to navigating this moral minefield and avoiding the fate of Pepsi and Peloton is authenticity. It is not enough for a company to talk about their values, or simply to state that they stand for something.

If you are paying lip service to an issue without meaningful action, or ‘woke-washing’, then you will be noticed – and not in a good way. To be taken seriously, a brand has to actually live the values they purport to care about. And to do so means investing heavily, both in time and resources.

If you’re not part of the solution, you’re part of the problem
The best way to be authentic is to get your own house in order before you do anything else. If you want people to know that you care about gender equality, for instance, then take a good look at your recruitment process, the diversity in your boardroom, how much you pay employees of every gender, and examine every part of your external and internal operations.

If gender equality is not clear at the core of everything you do, then invest in structural change. If you don’t, then you are part of the very problem that you profess to stand against.

Do not remain silent
There are the brands that have missed the mark when it comes to taking a social stance and then there are those that haven’t even tried. Staying silent on a big issue is not a good look.

Uber discovered this the hard way when it continued to pick up fares during a taxi strike in protest at Donald Trump’s banning of nationals from seven countries. The #DeleteUber hashtag was not the publicity its marketing department would have wanted.

Own your mistakes and show how you are rectifying them
If things could be better in your organisation – more gender-equal, for example, or more ethnically diverse – then admit it. Be transparent about your failings and show what you are doing to address them.

Starbucks gave a lesson on how to do this. In an incident in 2018, staff called the police on two innocent black men at one of its US cafés and got them wrongfully arrested. Starbucks responded quickly by closing down all of its shops and giving its staff special training. The company also communicated its position sincerely, admitting that it was ‘still learning’.

There is no short-cut
It is not enough to produce a one-off campaign, make a big donation or issue a public statement. Brands who are authentic need to be ‘issue fluent’.

Do the hard work – make sure you really understand the topic and all of its nuances, then build your communications, clearly and consistently over time. If your communications come across as culturally ignorant or tone-deaf could well be worse than not getting involved at all. Just ask Pepsi and Kendal.

Be both brand and advocate
To be successful in purpose marketing, businesses need to go beyond branding and into the realms of advocacy. That means not making gestures or resorting to tokenism, or just throwing money at the issue. It means taking a stance early, taking it consistently, and carrying those values right into the heart of your company culture.


Women’s Health and Health Insurance

With as busy as our daily lives can be, it can be easy to forget to fit a doctor’s visit into our schedules on a regular basis. However, seeing a doctor for a check up each year becomes increasingly important as a woman ages. Seeing a gynecologist each year helps to keep a woman healthy and can help to diagnose the symptoms of potentially serious illnesses before they become advanced.

How An Ob/Gyn Helps

If you only make one doctor’s visit a year, you should consider seeing an Obstetrician/Gynecologist (Ob/Gyn). An Ob/Gyn can check a woman’s general health but also checks for reproductive health and health issues specific to women. It is recommended that women see an Ob/Gyn once a year starting at age 30 to check for signs of breast cancer, any abnormalities in the reproductive system, or other potential problems.

While many women may feel uncomfortable seeing an Ob/Gyn or may feel that they are perfectly healthy and do not need to, an Ob/Gyn can spot problems early on that the patient herself may not be able to detect. An Ob/Gyn can also answer any important questions you have related to your health, including concerns about pregnancy, menstruation, menopause, cancer risks, and other female health concerns.https://www.พรฮับ.com/

Paying for Your Visits

With the increasing cost of health insurance, many women have opted to make less frequent visits to their Ob/Gyn or have avoided going altogether. Unfortunately, many women who choose this option end up with illnesses that go undiagnosed until they become very serious. At this point, the health costs may far surpass what the regular preventative checkups would have cost.

Instead, consider looking for health insurance options that will cover your Ob/Gyn visits to help you pay for your health care. If you do not have health insurance or your current insurance plan does not cover your Ob/Gyn visits, you risk paying more for health care than you need to.

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Plant Articles Like Farmers Plant Seeds

A lot of people out there think that they can write just a few articles and experience excellent results. It is true that those few articles might outperform other articles like them. If you think about it like a farmer’s crop though, it quickly becomes obvious that a farmer is going to have to plant more than just a few plants if he wants to actually make money from it.

Some of those seeds that you plant will never germinate. Some of your articles will be flops and not deliver any traffic because you made some mistake with them. Maybe you made poor choices with the titles on a few of them. Those ones are never going to blossom into healthy traffic generating resources. You have to plant enough seeds to compensate for the ones that do not turn into healthy crop bearing plants.

Instead of sewing just a few seeds (writing just a few articles), set some time aside to write a whole bunch of decent quality articles to publish. Pretend you are sewing a whole field full of seeds. If you want to have an abundance of traffic, you are going to have to have an abundance of little traffic generating articles each contributing a little bit more to the overall project.

Spread those articles out over a number of weeks or months. Then when they start generating traffic for you, that traffic will keep coming as new articles get published and discovered. This is like a farmer planting his vegetables at different intervals so that he will have ripe produce over a much longer period of time.

If you are an affiliate marketer or internet marketer, you can apply this same mentality to your individual website projects. Probably about 80% of your sites are going to under-perform the other 20%. You have to do enough of these projects so that you have enough of the 20% producers to earn your money from. The other four out of five can be somewhat neglected as you nurture the two in ten that are good producers.

If you think you are going to build one website or write just one article and experience great results from it, you are fooling yourself. It could happen, but it would be like winning the lottery. You really need to do enough work for each website so that it has a real chance to succeed. If you don’t put in the hard work, then you cannot expect great results. You have to be willing to do it knowing full well that this particular site might not turn into a real winner. That is the cost of doing business on the internet.

Regardless of whether it flourishes or not, you are going to have to move on and work on another one. Keep planting seeds and eventually you will have a large enough crop to bring you a bountiful harvest.

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